“The more you are liked — or the higher your likeability factor — the happier your life will be.”
— Tim Sanders

Tim Sanders calls this the likeability factor. I would also call it the Law of Attraction. But whatever you want to call it, I believe that it will make your life happier. His book shows you how to raise your likeability factor by teaching you how to boost four critical elements of your personality:

• Friendliness: your ability to communicate liking and openness to others
• Relevance: your capacity to connect with others’ interests, wants, and needs
• Empathy: your ability to recognize, acknowledge, and experience other people’s feelings
• Realness: the integrity that stands behind your likeability and guarantees its authenticity


When people like you because you are friendly, you can connect on their terms, you relate to what they are experiencing, and you live authentically, you tend to attract more people like you in your life.