Get ready for your next networking meeting by having your 30 second “elevator speech” ready. Here are a couple of versions to help you work through the basics of creating your 30 seconds:
• Start with a question that addresses your target. Start with “You know how [your target market] [name their greatest challenge] and [what they lose, or the pain that results from this challenge]?” [You want your audience to say “Hey yeah! That’s me!” or someone they know]. “Well, I help those people [name the greatest benefit of what you have to offer.]” Here’s mine: “You know how some business owners don’t like selling or are confused about what marketing techniques work? My name is Rose-Anne Kumpunen, and I help business owners come up with pure and simple marketing strategies so they never have to “sell” again.“
• Specify who you help and what they’ll gain/lose/improve/etc. A variation of the above. The formula remains somewhat the same. “I help [your target market] [overcome this challenge or gain something they want] so they [name the benefits they get].” Here’s mine: “My name is Rose-Anne Kumpunen. I help business owners simplify their marketing and self-promotion so they gain visibility, credibility, and get more clients.“
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Posted by: roseanne
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Networking Tips